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Don't Just Applaud, Send Money: The Most Successful Strategies for Funding and Marketing the Arts

Alvin H. Reiss




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 | #1266972 in Books |  1995-05-01 | Original language:English | PDF # 1 |  9.30 x.40 x6.40l,.57 | File type: PDF | 200 pages

 | ISBN13: 9781559361057 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

||1 of 1 people found the following review helpful.| Outdated information|By Merrilee S. Leatherman|Book was first published in 1995 so the information is very dated. It is a good look at what worked in the 20th century and some of the ideas can be used. However, the 21st century has brought us so many other tools that can be used for marketing the arts....social networking, the Internet, groupon, etc. I would have liked to re

Noted arts management consultant Alvin H. Reiss details marketing and fundraising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community, he has collected 100 new ideas proven successful in actual practice. Each idea is clearly presented in a unique "CPR" format (Challenge, Plan, Result).

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